Chanting artist, yoga therapist and InChanting.org founder Penni Feiner requested a site that was visually dynamic and connected to the spiritual content of her work. The elements chosen to represent these themes were botanical imagery and her custom logo, the dragonfly, is emotionally and philosophically significant to her practice and therefore became the central motif of her brand identity.

The design of her site drives visitors through her creative process to her online store where they can commission a customized chants set to an original score composed by Penni.